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Programmatic, programmatically non-programmatic and beyond: reflections on the role of collaboration, serendipity and strategic windows in my research pursuits
Academic Article
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Overview
authors
Varadarajan, Rajan
published proceedings
JOURNAL OF STRATEGIC MARKETING
author list (cited authors)
Varadarajan, R.
citation count
0
complete list of authors
Varadarajan, Rajan
publication date
January 2010
publisher
Taylor & Francis
Publisher
published in
Journal of Strategic Marketing
Journal
Identity
Digital Object Identifier (DOI)
10.1080/09652540903569306
Additional Document Info
start page
89
end page
102
volume
18
issue
2
Other
URL
http://dx.doi.org/10.1080/09652540903569306