Programmatic, programmatically non-programmatic and beyond: reflections on the role of collaboration, serendipity and strategic windows in my research pursuits Academic Article uri icon

published proceedings

  • Journal of Strategic Marketing

author list (cited authors)

  • Varadarajan, R.

citation count

  • 0

complete list of authors

  • Varadarajan, Rajan

publication date

  • April 2010