Joint sales promotion: An emerging marketing tool Academic Article

abstract

• Promoting your product jointly with another company's product may help your firm realize certain marketing goals. 1985.

authors

• Varadarajan, Rajan

published proceedings

• Business Horizons

author list (cited authors)

• Varadarajan, P. R.

citation count

• 17

complete list of authors

• Varadarajan, P Rajan

publication date

• January 1985

publisher

• Elsevier  Publisher

published in

• Business Horizons  Journal

Digital Object Identifier (DOI)

• 10.1016/0007-6813(85)90067-9

start page

• 43

end page

• 49

volume

• 28

issue

• 5

URL

• http://dx.doi.org/10.1016/0007-6813(85)90067-9