Joint sales promotion: An emerging marketing tool Academic Article uri icon


  • Promoting your product jointly with another company's product may help your firm realize certain marketing goals. 1985.

published proceedings

  • Business Horizons

author list (cited authors)

  • Varadarajan, P. R.

citation count

  • 17

complete list of authors

  • Varadarajan, P Rajan

publication date

  • January 1985