abstract
- Promoting your product jointly with another company's product may help your firm realize certain marketing goals. 1985.
Joint sales promotion: An emerging marketing tool
Academic Article
- Overview
- Identity
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Overview
authors
published proceedings
- Business Horizons
author list (cited authors)
- Varadarajan, P. R.
citation count
- 17
complete list of authors
- Varadarajan, P Rajan
publication date
- January 1985
publisher
- Elsevier Publisher
published in
- Business Horizons Journal