The marketing planning orientation of hospitals: an empirical study. Academic Article

authors

• Varadarajan, Rajan

published proceedings

• J Health Care Mark

author list (cited authors)

• McKee, D., Varadarajan, P. R., & Vassar, J.

citation count

• 3

complete list of authors

• McKee, D||Varadarajan, PR||Vassar, J

publication date

• December 1986

published in

• Journal of health care marketing  Journal

keywords

• Arkansas
• Data Collection
• Hospital Administrators
• Hospitals
• Louisiana
• Marketing Of Health Services
• Planning Techniques
• Statistics As Topic
• Texas
• United States

PubMed Central ID

• 10301297

start page

• 50

end page

• 60

volume

• 6

issue

• 4