THE SUSTAINABLE GROWTH-MODEL - A TOOL FOR EVALUATING THE FINANCIAL FEASIBILITY OF MARKET SHARE STRATEGIES Academic Article

abstract

• AbstractMarket share objectives constitute a key element of a firm's corporate strategy. Market share strategy decisionsto build, maintain, or harvest shareare generally based on a careful consideration of the longterm and shortterm profitability and cash flow implications of such decisions. The product sales growth rate and capacity expansion implications of share building strategies, the sustainability of implied sales growth targets and its consistency with the established financial policies and objectives of the firm are the subject of this report. The sustainable growth model outlined provides a framework for evaluating the financial feasibility of sales growth objectives at the strategic business unit level and the firm level, from the standpoint of expected return on sales, investment requirements per dollar of sales, target capital structure and the dividend policy of the firm.

authors

• Varadarajan, Rajan

published proceedings

• STRATEGIC MANAGEMENT JOURNAL

author list (cited authors)

• VARADARAJAN, P.

citation count

• 15

complete list of authors

• VARADARAJAN, P

publication date

• October 1983

publisher

• Wiley  Publisher

published in

• Strategic Management Journal  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3502 Banking, Finance And Investment
• 3507 Strategy, Management And Organisational Behaviour
• 8 Decent Work And Economic Growth

Digital Object Identifier (DOI)

• 10.1002/smj.4250040406

start page

• 353

end page

• 367

volume

• 4

issue

• 4

URL

• http://dx.doi.org/10.1002/smj.4250040406