Recollections: Dr. Robert F. Lusch Academic Article uri icon

abstract

  • Recollections: Dr. Robert F. Lusch by Rajan Varadarajan.

published proceedings

  • Journal of Macromarketing

author list (cited authors)

  • Varadarajan, R.

citation count

  • 0

complete list of authors

  • Varadarajan, Rajan

publication date

  • September 2020