Recollections: Dr. Robert F. Lusch Academic Article

abstract

• Recollections: Dr. Robert F. Lusch by Rajan Varadarajan.

authors

• Varadarajan, Rajan

published proceedings

• JOURNAL OF MACROMARKETING

author list (cited authors)

• Varadarajan, R.

citation count

• 0

publication date

• September 2020

publisher

• SAGE Publications  Publisher

keywords

• Dean
• Distinguished Marketing Scholar
• Marketing Legend
• Mentor
• Role Model

Digital Object Identifier (DOI)

• 10.1177/0276146720928418

start page

• 319

end page

• 319

volume

• 40

issue

• 3

URL

• http://dx.doi.org/10.1177/0276146720928418