Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research Propositions Chapter uri icon

author list (cited authors)

  • Bharadwaj, S. G., Fahy, J., & Varadarajan, P. R.

citation count

  • 6

complete list of authors

  • Bharadwaj, Sundar G||Fahy, John||Varadarajan, P Rajan

Book Title

  • Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

publication date

  • November 2015