Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and more Academic Article

authors

• Varadarajan, Rajan

published proceedings

• JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE

author list (cited authors)

• Varadarajan, R.

citation count

• 2

complete list of authors

• Varadarajan, Rajan

publication date

• April 2021

publisher

• Taylor & Francis  Publisher

published in

• Journal of Global Scholars of Marketing Science  Journal

keywords

• Ethics
• Macromarketing
• Marketing Strategy
• Marketing Theory
• Shelby Hunt

Digital Object Identifier (DOI)

• 10.1080/21639159.2020.1785913

start page

• 142

end page

• 150

volume

• 31

issue

• 2

URL

• http://dx.doi.org/10.1080/21639159.2020.1785913