Theoretical underpinnings of research in strategic marketing: a commentary Academic Article

authors

• Varadarajan, Rajan

published proceedings

• JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

altmetric score

• 2.95

author list (cited authors)

• Varadarajan, R.

citation count

• 9

publication date

• January 2019

publisher

• Springer Nature  Publisher

keywords

• Market Strategy
• Marketing Strategy
• Marketing Theory
• Strategic Marketing

Digital Object Identifier (DOI)

• 10.1007/s11747-018-0612-7

start page

• 30

end page

• 36

volume

• 47

issue

• 1

URL

• http://dx.doi.org/10.1007/s11747-018-0612-7