A twofactor classification of competitive strategy variables Academic Article uri icon

abstract

  • This paper focuses on the appropriateness of a twofactor classification of competitive strategy variables as success producers and failure preventers. Theoretical frameworks which provide static and quasidynamic perspectives of the proposed twofactor classification are outlined. An empirical exposition of the success producing and failure preventing properties of marketing strategy variables is presented using the PIMS data. Strategic implications and directions for future research are discussed. Copyright 1985 John Wiley & Sons, Ltd.

published proceedings

  • Strategic Management Journal

author list (cited authors)

  • Varadarajan, P. R.

complete list of authors

  • Varadarajan, P Rajan

publication date

  • January 1, 1985 11:11 AM

publisher