A twofactor classification of competitive strategy variables Academic Article

abstract

• This paper focuses on the appropriateness of a twofactor classification of competitive strategy variables as success producers and failure preventers. Theoretical frameworks which provide static and quasidynamic perspectives of the proposed twofactor classification are outlined. An empirical exposition of the success producing and failure preventing properties of marketing strategy variables is presented using the PIMS data. Strategic implications and directions for future research are discussed. Copyright 1985 John Wiley & Sons, Ltd.

authors

• Varadarajan, Rajan

published proceedings

• Strategic Management Journal

author list (cited authors)

• Varadarajan, P. R.

citation count

• 54

complete list of authors

• Varadarajan, P Rajan

publication date

• January 1985

publisher

• Wiley  Publisher

published in

• Strategic Management Journal  Journal

Digital Object Identifier (DOI)

• 10.1002/smj.4250060405

start page

• 357

end page

• 375

volume

• 6

issue

• 4

URL

• http://dx.doi.org/10.1002/smj.4250060405