Customer information resources advantage, marketing strategy and business performance: A market resources based view Academic Article

authors

• Varadarajan, Rajan

published proceedings

• INDUSTRIAL MARKETING MANAGEMENT

altmetric score

• 32.5

author list (cited authors)

• Varadarajan, R.

citation count

• 37

complete list of authors

• Varadarajan, Rajan

publication date

• January 2020

publisher

• Elsevier  Publisher

published in

• Industrial Marketing Management  Journal

keywords

• Competitive Advantage
• Customer Information Based Resources
• Customer Insights
• Market Based Resources
• Outside-in And Inside-out Approaches To Strategy

Digital Object Identifier (DOI)

• 10.1016/j.indmarman.2020.03.003

start page

• 89

end page

• 97

volume

• 89