B2B relationship underpinnings of outsourcing Chapter

authors

• Varadarajan, Rajan

author list (cited authors)

• Varadarajan, R.

citation count

• 4

complete list of authors

• Varadarajan, Rajan

Book Title

• HANDBOOK OF BUSINESS-TO-BUSINESS MARKETING

publication date

• February 2012

publisher

• Edward Elgar Publishing  Publisher

Digital Object Identifier (DOI)

• 10.4337/9781781002445.00032

International Standard Book Number (ISBN) 13

• 9781849801423

start page

• 400

end page

• 414

URL

• http://dx.doi.org/10.4337/9781781002445.00032