Strategies for Growth in Banking: An Exposition Academic Article uri icon


  • A framework is presented for thinking about the various avenues through which banks can pursue growth. This includes discussion of market penetration, market development, product development and diversification together with evaluation of such growth strategies.

published proceedings

  • International Journal of Bank Marketing

author list (cited authors)

  • Varadarajan, P., & Berry, L. L.

citation count

  • 4

complete list of authors

  • Varadarajan, Poondi||Berry, Leonard L

publication date

  • January 1983