Strategies for Growth in Banking: An Exposition Academic Article

abstract

• A framework is presented for thinking about the various avenues through which banks can pursue growth. This includes discussion of market penetration, market development, product development and diversification together with evaluation of such growth strategies.

authors

• Berry, Leonard
• Varadarajan, Rajan

published proceedings

• International Journal of Bank Marketing

author list (cited authors)

• Varadarajan, P., & Berry, L. L.

citation count

• 4

complete list of authors

• Varadarajan, Poondi||Berry, Leonard L

publication date

• January 1983

publisher

• Emerald  Publisher

published in

• International Journal of Bank Marketing  Journal

keywords

• 8 Decent Work And Economic Growth

Digital Object Identifier (DOI)

• 10.1108/eb010717

start page

• 15

end page

• 25

volume

• Volume 1

issue

• Issue 1

URL

• http://dx.doi.org/10.1108/eb010717

user-defined tag

• 8 Decent Work and Economic Growth