Attitudes towards Marketing Practices, Consumerism and Government Regulations: An Exploratory Survey of Consumers in India Academic Article uri icon


  • The myriad facets of consumerism have been examined by several authors during the last two decades in the context of industrialized nations. However, there is a dearth of research on consumerism in reference to developing nations. Against this background, the study by Bharadwaj, Thirunarayana and Varadarajan assumes importance as it focuses on consumer attitudes towards marketing practices, consumerism and government regulations in a developing country India. The results of the study indicate a high level of consumer skepticism with the operating philosophy of businesses, dissatisfaction with prevailing market practices, and support for the consumerism movement.

published proceedings

  • Vikalpa The Journal for Decision Makers

author list (cited authors)

  • Bharadwaj, S. G., Thirunarayana, P. N., & Varadarajan, P. R.

citation count

  • 1

complete list of authors

  • Bharadwaj, Sundar G||Thirunarayana, PN||Varadarajan, P Rajan

publication date

  • January 1991