Strategic Alliances: A Synthesis of Conceptual Foundations Chapter

authors

• Varadarajan, Rajan

author list (cited authors)

• Varadarajan, P. R., & Cunningham, M. H.

citation count

• 3

complete list of authors

• Varadarajan, P Rajan||Cunningham, Margaret H

Book Title

• Handbook of Relationship Marketing

publication date

• January 2000

publisher

• SAGE Publications  Publisher

Digital Object Identifier (DOI)

• 10.4135/9781452231310.n10

start page

• 271

end page

• 302

URL

• http://dx.doi.org/10.4135/9781452231310.n10