My research interest focuses on exploring the applicability of psychology and marketing principles in the context of leisure services. Pursuant to this interest, my research is concentrated on predicting tourists' and recreationists' repurchase behaviors by better understanding their perceived value, satisfaction, perceptions of quality and loyalty. Other research areas include the analysis of Jimmy Buffett fans' behaviors and advertising effectiveness.
Works By Students
HR job title
Professor and Associate Department Head for Graduate Programs
principal investigator on
Works By Students
chaired theses and dissertations
Bennett, Hayes Mayfield (2016-12).
My Blood Runneth Maroon: Factors Affecting Sports Fan Loyalty.
Chen, Chun-Chu (2012-12).
Why People Travel? Examining Perceived Benefits of Tourism.
Choo, Hyungsuk (2009-08).
Social Interactions and We-Intentions for Agrivisitors' Service Encounters.
Chung, Jin Young (2010-12).
The Antecedents and Consequences of Price Fairness in Tourism.
Dangi, Tek Bahadur (2016-12).
Towards a Robust Framework of Sustainable Community-based Tourism (SCBT): Exploring Destination Justice and Equity as a Part of Governance, a Case Study of Bryan-College Station, Texas, USA.
Durko, Angela M (2014-05).
Examining the Potential Relationship Benefits of Leisure Travel Taken With and Without One's Significant Other and Children.
Huang, Yu-Chin (2009-05).
Examining the Antecedents of Behavioral Intentions in a Tourism Context.
Kim, Hyun Joo (2011-12).
Airline Passengers' Satisfaction with Airports.
Lai, Ying Hsiao (2013-05).
The Role of Trust in the Satisfaction-behavioral Intention Chain.
Lee, Gwanggyu 1981- (2012-12).
Effects of Personalized Travel Destination Visual Image on Travel Motivation.
Li, Xiang (2006-08).
Examining the antecedents and structure of customer loyalty in a tourism context.
Lim, Seonghwan (2013-05).
The Effect of Destination Personality and Self-destination Congruity on Visitors' Intentions.
Oh, Yoon-Jung (2007-08).
An exploration of tourist shopping.
Park, Sun Young (2006-08).
Tapping the invisible market: the case of the cruise industry.
Patterson, Joni Denise (2003-05).
Effectiveness of internet information for park, recreation and tourism practitioners.
Soulard, Joelle (2015-08).
Service Recovery for Severe Crises in The Cruise Industry.
Stone, Matthew John (2014-08).
Delegation in Tourism Decision Making: Toward an Understanding of the Role of Social Surrogate.
Zou, Suiwen (2014-08).
Examining Chinese Non-cruisers' Images and Constraints towards Cruising.
Zou, Suiwen (2017-08).
Examining Price Perceptions of State Parks' Dual-Pricing Practice with Prospect Theory.