placeholder image
uri icon
  • Contact Info
  • 1 979 845 5771

Petrick, James Professor


My research interest focuses on exploring the applicability of psychology and marketing principles in the context of leisure services. Pursuant to this interest, my research is concentrated on predicting tourists' and recreationists' repurchase behaviors by better understanding their perceived value, satisfaction, perceptions of quality and loyalty. Other research areas include the analysis of Jimmy Buffett fans' behaviors and advertising effectiveness.

HR job title

  • Professor and Associate Department Head for Graduate Programs