The Importance of Travel Companionship and We-Intentions at Tourism Service Encounters Academic Article

abstract

• Copyright Taylor & Francis Group, LLC. This study examined how visitors interactions with their companion(s) affect satisfaction and, in turn, revisit intentions. Revisit intentions were defined as we-intentions to revisit, as people usually travel in groups. This study further sought to test the more prevalent model by comparing a We-Intentions Model with We-Satisfaction and We-Intentions to revisit concepts and an I-Intentions Model with I-Satisfaction and I-Intentions to revisit concepts. An empirical study involving 348 agrivisitors supports not only hypothetical relationship among agrivisitors interactions with their companions, We-Satisfaction, and We-Intentions but also better performance of the We-Intention Model than the I-Intention Model.

authors

• Petrick, James

published proceedings

• JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM

author list (cited authors)

• Choo, H., & Petrick, J. F.

citation count

• 12

complete list of authors

• Choo, Hyungsuk||Petrick, James F

publication date

• January 2015

publisher

• Taylor & Francis  Publisher

published in

• Journal of Quality Assurance in Hospitality and Tourism  Journal

keywords

• Agritourism
• Satisfaction
• Travel Companions
• We-intention To Revisit

Digital Object Identifier (DOI)

• 10.1080/1528008X.2015.966300

start page

• 1

end page

• 23

volume

• 16

issue

• 1

URL

• http://dx.doi.org/10.1080/1528008x.2015.966300