The Importance of Travel Companionship and We-Intentions at Tourism Service Encounters Academic Article uri icon


  • Copyright Taylor & Francis Group, LLC. This study examined how visitors interactions with their companion(s) affect satisfaction and, in turn, revisit intentions. Revisit intentions were defined as we-intentions to revisit, as people usually travel in groups. This study further sought to test the more prevalent model by comparing a We-Intentions Model with We-Satisfaction and We-Intentions to revisit concepts and an I-Intentions Model with I-Satisfaction and I-Intentions to revisit concepts. An empirical study involving 348 agrivisitors supports not only hypothetical relationship among agrivisitors interactions with their companions, We-Satisfaction, and We-Intentions but also better performance of the We-Intention Model than the I-Intention Model.

published proceedings

  • Journal of Quality Assurance in Hospitality & Tourism

author list (cited authors)

  • Choo, H., & Petrick, J. F.

citation count

  • 10

complete list of authors

  • Choo, Hyungsuk||Petrick, James F

publication date

  • January 2015