THE DISCRIMINANT EFFECT OF PERCEIVED VALUE ON TRAVEL INTENTION: VISITORS VERSUS NONVISITORS OF FLORIDA KEYS Academic Article

abstract

• This research attempts to examine the relationships between perceived value and travel intention while comparing the differences between previous visitors and nonvisitors of the Florida Keys. Results from a sample of 565 respondents revealed that perceived value had a positive association with travel intention, while high perceived value did not always lead to high travel intention. As shown in this research, many previous visitors did not want to visit the Florida Keys in the foreseeable future because they wanted to visit other destinations. This article concludes with recommendations for the tourism industry to maintain the perceived novelty of their products.

authors

• Petrick, James

published proceedings

• TOURISM REVIEW INTERNATIONAL

author list (cited authors)

• Chen, C., & Petrick, J. F.

citation count

• 7

complete list of authors

• Chen, Chun-Chu||Petrick, James F

publication date

• November 2015

publisher

• Cognizant, LLC  Publisher

published in

• n1544-2721ISSN  Journal

keywords

• Florida Keys
• Novelty
• Past Travel Experience
• Perceived Value
• Travel Intention

Digital Object Identifier (DOI)

• 10.3727/154427215X14430967453751

start page

• 175

end page

• 178

volume

• 19

issue

• 3

URL

• http://dx.doi.org/10.3727/154427215x14430967453751