The Role of Self- and Functional Congruity in Cruising Intentions Academic Article

abstract

• This study proposes a theoretical model that integrates two streams of research, congruity and destination image, in one conceptual framework to explain travel intentions. Applying this model in the context of cruise tourism, the study investigated the influences of self-congruity and functional congruity on cruising intentions. Preliminary interviews were conducted with both cruisers and noncruisers to generate measurement items for the constructs of interest. A panel study was then used to examine the hypotheses, which were supported by the data. Both theoretical and managerial implications are discussed.

authors

• Petrick, James

published proceedings

• JOURNAL OF TRAVEL RESEARCH

author list (cited authors)

• Hung, K., & Petrick, J. F.

citation count

• 75

complete list of authors

• Hung, Kam||Petrick, James F

publication date

• January 2011

publisher

• SAGE Publications  Publisher

published in

• Journal of Travel Research  Journal

keywords

• Affective Image
• Cognitive Image
• Functional Congruity
• Self-congruity
• Travel Intentions

Digital Object Identifier (DOI)

• 10.1177/0047287509355321

start page

• 100

end page

• 112

volume

• 50

issue

• 1

URL

• http%3A%2F%2Fdx.doi.org%2F10.1177%2F0047287509355321