REVISITING DESTINATION CHOICE SETS: TWO EVALUATION MODES Academic Article

abstract

• This study revisited destination choice sets. Two distinct choice modesjoint evaluation (considering multiple destinations for a pleasure trip) and separate evaluation (considering only one destination when searching for information)were identified. Findings revealed that women, repeated visitors, and affluent tourists living out of state were more likely to take a separate evaluation mode. Conversely, tourists who frequently took overnight trips and in-state residents were more likely to consider multiple options. Results suggest that tourism professionals should tailor marketing information that best fits each segment instead of merely sending out general information.

authors

• Petrick, James

published proceedings

• TOURISM ANALYSIS

author list (cited authors)

• Chung, J. Y., & Petrick, J. F.

citation count

• 0

complete list of authors

• Chung, Jin Young||Petrick, James F

publication date

• September 2016

publisher

• Cognizant, LLC  Publisher

published in

• Tourism Analysis  Journal

keywords

• Choice Sets
• Conversion Rate
• Destination Marketing
• Evaluation Modes

Digital Object Identifier (DOI)

• 10.3727/108354216X14653218477769

start page

• 549

end page

• 554

volume

• 21

issue

• 5

URL

• http%3A%2F%2Fdx.doi.org%2F10.3727%2F108354216x14653218477769