Tourism between divided nations: An examination of stereotyping on destination image
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© 2016 Elsevier Ltd. This research examines the interplay of tourism and political conflicts in the context of two historically politically divided nations. Specifically, this research investigates the effect of stereotyping on destination image as well as the moderating role of previous destination experience. Results revealed that international stereotype had a direct effect on cognitive and affective images and indirect effects on travel intention, while the effects of stereotyping were equally strong among visitors and non-visitors. These findings suggest that even when inter-governmental relations have been gradually normalized people might still perceive their former rival nation as hostile, which can negatively influence their destination images of the nation.
author list (cited authors)
Chen, C., Lai, Y., Petrick, J. F., & Lin, Y
complete list of authors
Chen, Chun-Chu||Lai, Ying-Hsiao Rebecca||Petrick, James F||Lin, Yueh-Hsiu