Towards a Conceptual Framework of Tourists' Destination Knowledge and Loyalty Academic Article uri icon


  • This paper postulates the conceptual relationships between brand knowledge and brand loyalty in a tourism destination context. A framework is conceptualized connecting destination knowledge (comprising of destination awareness and destination image) and tourist destination loyalty (in terms of both affective and behavioral loyalty). A series of hypotheses related to the model are hence developed. Although this article does not empirically test the predictive power of the models, it suggests that there is a close linkage between destination knowledge and destination loyalty, which deserves further research. Some preliminary thoughts on the measurement and managerial implications of the conceptual framework are discussed. 2008 by The Haworth Press.

published proceedings

  • Journal of Quality Assurance in Hospitality & Tourism

author list (cited authors)

  • Li, X. R., Petrick, J. F., & Zhou, Y. N.

citation count

  • 28

complete list of authors

  • Li, Xiang Robert||Petrick, James F||Zhou, Yuan Nora

publication date

  • May 2008