An Examination of the Determinants of Golf Travelers Satisfaction
- Additional Document Info
- View All
With increasing competition for attracting patrons to golf destinations, it is becoming more important for managers to identify the variables that attract or retain golf travelers. Yet, relatively little is known about the determinants of, and best way to measure, golf travelers' satisfaction. Thus, the purpose of the present study was to investigate the determinants of golf travelers' overall satisfaction. The research found that overall satisfaction can be effectively predicted with information and attribute satisfaction and that information satisfaction is an antecedent to attribute satisfaction. These findings suggest that Oliver's model may be improved with the inclusion of information satisfaction. It was also found that attributes related to the resort experience had more influence on overall satisfaction than attributes related to information provided and golfing experiences. Further, it was found that golf travelers' satisfaction is highly correlated with repurchase intentions. Managerial and theoretical implications are discussed.
Journal of Travel Research
author list (cited authors)
Petrick, J. F., & Backman, S. J.
complete list of authors
Petrick, James F||Backman, Sheila J