Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service Academic Article uri icon

abstract

  • The construct of perceived value has been identified as one of the most important measures for gaining competitive edge (Parasuraman, 1997), and has been argued to be the most important indicator of repurchase intentions (Parasuraman and Grewal, 2000). Thus, the measurement of perceived value may have far reaching implications for the recreation and tourism fields. The purpose of the current study was to develop a multidimensional scale for the measurement of perceived value of a service. A 25-item instrument was developed to measure the construct and its dimensions. Five dimensions were identified, and were found to have content validity by a panel of experts. The instrument was further found to be reliable, and have convergent, and discriminant validity.

published proceedings

  • Journal of Leisure Research

author list (cited authors)

  • Petrick, J. F.

citation count

  • 507

complete list of authors

  • Petrick, James F

publication date

  • June 2002