CONCEPTUALIZING INTENTION TO TAKE A VACATION FORM TO UNDERSTAND NONCUSTOMERS Academic Article

abstract

• Understanding current noncustomers has been argued to be a key to sustainable success. In this study, a conceptual model is developed based on models and theories on destination image/choice, leisure constraints, and goal-directed behavior to enhance our understanding about current noncustomers. It is proposed that by examining how the main drivers of nonchoice behavior are related to perceptions of performing a given behavior (e.g., taking a particular vacation form) or perceived constraints (e.g., lack of time or money), would assist tourism businesses and destination managers in developing markets in an innovative way beyond focusing on competition.

authors

• Petrick, James

published proceedings

• JOURNAL OF TRAVEL & TOURISM MARKETING

author list (cited authors)

• Park, S., & Petrick, J. F.

citation count

• 4

complete list of authors

• Park, Sun-Young||Petrick, James F

publication date

• January 2009

publisher

• Taylor & Francis  Publisher

published in

• Journal of Travel and Tourism Marketing  Journal

keywords

• Constraints
• Image
• Nonchoice Behavior
• Noncustomers

Digital Object Identifier (DOI)

• 10.1080/10548400902925171

start page

• 264

end page

• 283

volume

• 26

issue

• 3

URL

• http%3A%2F%2Fdx.doi.org%2F10.1080%2F10548400902925171