Positioning analysis of overseas golf tour destinations by Korean golf tourists Academic Article

abstract

• This study utilized MDS analyses to identify the position of overseas golf tourism destinations as perceived by Korean golf tourists. Out of a total of 247 questionnaires collected, 216 questionnaires were used for data analyses. The correspondence analyses were conducted with the use of KYST, PORFIT, and PREFMAP programs. As an example of the results, Australia showed a similarity to Hawaii in perceived image to potential Korean overseas golf tourists. Additionally, results of the PREFMAP analysis reported that Hawaii was perceived to be an ideal destination. The theoretical and managerial implications derived from the analyses are discussed. 2004 Elsevier Ltd. All rights reserved.

authors

• Petrick, James

published proceedings

• TOURISM MANAGEMENT

author list (cited authors)

• Kim, S. S., Chun, H., & Petrick, J. F.

citation count

• 42

complete list of authors

• Kim, SS||Chun, H||Petrick, JF

publication date

• January 2005

publisher

• Elsevier  Publisher

published in

• Tourism Management: research, policies, practice  Journal

keywords

• Destination
• Golf Tour
• Mds
• Positioning

Digital Object Identifier (DOI)

• 10.1016/j.tourman.2004.04.005

start page

• 905

end page

• 917

volume

• 26

issue

• 6

URL

• http%3A%2F%2Fdx.doi.org%2F10.1016%2Fj.tourman.2004.04.005