An examination of golf vacationers' novelty
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abstract
The purpose of this study was to investigate the reliability and validity of the novelty scale and to examine its usefulness for assessing the market of golf vacationers. Findings revealed that the novelty scale can be effectively used to assess golf vacationers, that younger golf vacationers are more apt to be novelty seekers than older ones, that golfers who play more frequently are more apt to be novelty avoiders than those who play less frequently, and that golf vacationers who seek boredom-alleviation are more apt to feel they received good quality for the money spent, on a golf vacation. Specific managerial and theoretical implications are discussed. 2002 Elsevier Science Ltd. All rights reserved.