Why do you cruise? Exploring the motivations for taking cruise holidays, and the construction of a cruising motivation scale Academic Article

abstract

• The purposes of this study were to develop a measurement scale for motivation to cruising and to examine the role of cruising motivation on intention to cruise. The motivation measurement scale was developed by following the procedures recommended by Churchill (1979). The scale was tested and found to be both reliable and valid. The role of cruising motivation on intention to cruise was tested with an online panel survey and it was found that cruising motivation has a positive influence on cruising intention. Based on the study results, some marketing implications were provided to the cruise industry. © 2010 Elsevier Ltd.

authors

• Petrick, James

published proceedings

• Tourism Management

author list (cited authors)

• Hung, K., & Petrick, J. F

citation count

• 209

complete list of authors

• Hung, Kam||Petrick, James F

publication date

• April 2011

publisher

• Elsevier BV  Publisher

published in

• Tourism Management  Journal

keywords

• Basic Behavioral And Social Science
• Behavioral And Social Science
• Cruise Tourism
• Cruising Intention
• Cruising Motivation
• Generic Health Relevance
• Measurement Scale Development

Digital Object Identifier (DOI)

• 10.1016/j.tourman.2010.03.008

start page

• 386

end page

• 393

volume

• 32

issue

• 2