The Roles of Quality, Value, and Satisfaction in Predicting Cruise Passengers Behavioral Intentions Academic Article uri icon


  • The purpose of the current study was to examine the relationships between satisfaction, perceived value, and quality in their prediction of intentions to repurchase and positive word of mouth publicity. These constructs have been examined from three distinctly different perspectives, resulting in three competing models. Thus, the satisfaction model, perceived value model, and quality model were utilized to assess which one best explains cruise passengersbehavioral intentions. Results revealed that the quality model most accurately fit the data and that quality was the best predictor of intentions to repurchase. Quality was found to have both a moderated and direct effect on behavioral intentions. Specific theoretical and managerial implications are discussed.

published proceedings

  • Journal of Travel Research

author list (cited authors)

  • Petrick, J. F.

citation count

  • 516

complete list of authors

  • Petrick, James F

publication date

  • May 2004