Using Square Measures of Perceived Value to Fill Round Holes in the Service Literature Why Product-Based Measures Are Inadequate for Tourism Research Academic Article uri icon

published proceedings

  • Journal of Travel Research

author list (cited authors)

  • Petrick, J. F., & Backman, S. J.

citation count

  • 2

complete list of authors

  • Petrick, James F||Backman, Sheila J

publication date

  • May 2004