Understanding the Role of Social Influences In Festival Revisiting Intentions: Comparison Between First-timers and Repeaters Academic Article uri icon

abstract

  • This study examines and compares the role of social influence in festival revisit intentions between first-time and repeat visitors by adopting Kelman's social influence theory. A multiple group analysis with partial least squares was conducted using the data collected from an onsite survey. The results of the analysis revealed that there was a distinct difference in social influence between first-time visitors' and repeat visitors' revisit intentions to the festival. It was also found that social identity was the best predictor of repeaters' revisit intentions, whereas subjective norms were the best predictor for first-timers' revisit intentions. Conclusion and implications for research and practice are discussed.

published proceedings

  • Tourism Analysis

author list (cited authors)

  • Choo, H., & Petrick, J. F.

citation count

  • 4

complete list of authors

  • Choo, Hyungsuk||Petrick, James F

publication date

  • May 2016