KNOWLEDGE DISSEMINATION IN TOURISM EDUCATION: A CASE OF TOURISM MARKETING Academic Article

abstract

• Knowledge dissemination among tourism stakeholders is vital to the overall development of tourism. Yet, this topic has been underinvestigated in past tourism literature. Taking the courses on tourism marketing as an example, this study examined what and how knowledge is being disseminated in the classroom. Based on the Sender-Message-Channel-Receiver (SMCR) model (Shannon, 1948), the current study analyzed 43 tourism marketing syllabi to identify the senders and receivers of knowledge, knowledge being conveyed in the classroom, channels of communication between educators and students, and feedback of communication received from students. It is suggested that the study may help tourism scholars gain state-of-the-art knowledge of the content and formats of tourism marketing courses and facilitate knowledge dissemination in the tourism domain. Taylor & Francis Group, LLC.

authors

• Petrick, James

published proceedings

• JOURNAL OF TRAVEL & TOURISM MARKETING

author list (cited authors)

• Hung, K., Li, X. R., Pan, B., & Petrick, J. F.

citation count

• 6

complete list of authors

• Hung, Kam||Li, Xiang Robert||Pan, Bing||Petrick, James F

publication date

• January 2010

publisher

• Taylor & Francis  Publisher

published in

• Journal of Travel and Tourism Marketing  Journal

keywords

• Course Syllabus
• Knowledge Dissemination
• Smcr Model
• Tourism Education
• Tourism Marketing

Digital Object Identifier (DOI)

• 10.1080/10548408.2010.499063

start page

• 519

end page

• 532

volume

• 27

issue

• 5

URL

• http%3A%2F%2Fdx.doi.org%2F10.1080%2F10548408.2010.499063