Cruise Passengers' Decision-Making Processes Academic Article uri icon


  • While various models for understanding tourists' decision-making processes have been conceptualized (e.g., Crompton, 1992; Gursoy & McCleary, 2004; Huan & Beaman, 2003), few studies have attempted to examine them. The current study, guided by Crompton's choice set conceptualization, utilized qualitative methods (focus groups) to investigate the role of choice sets while examining the underlying reasons and social influences for passengers' cruise vacation choice. Findings of the study suggest the existence of two groups of cruisers: those who go through complex decision making and those who are brand loyal. Further theoretical and managerial implications were discussed. 2007 by The Haworth Press, Inc. All rights reserved.

published proceedings

  • Journal of Travel & Tourism Marketing

author list (cited authors)

  • Petrick, J. F., Li, X. R., & Park, S.

citation count

  • 69

complete list of authors

  • Petrick, James F||Li, Xiang Robert||Park, Sun-Young

publication date

  • October 2007