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King, Brian Professor and Department Head


His research expertise is in hospitality leadership and cultural aspects of tourism. He has undertaken extensive research on marketing to emerging Asian markets. He has published several books, including on tourism marketing and development, VFR travel, hospitality leadership, resorts and Asia-Pacific tourism. He is Founding Editor-in-Chief of Tourism, Culture & Communication and has held visiting professorships in Italy, Fiji, the UK and USA. He has consulted for international tourism agencies on human resource development and marketing. His industry experience includes manager and/or director roles in airlines, tour operations, destination management, cruise operations and hotels. He is chair of assessment at the International Centre of Excellence for Tourism and Hospitality Education (THE-ICE) and a Fellow of the International Academy for the Study of Tourism (IAST) and of the International Association of China Tourism Studies (IACTS).

Research Areas research areas

HR job title

  • Professor and Department Head