A societal marketing approach to national tourism planning: evidence from the South Pacific Academic Article

authors

• King, Brian

published proceedings

• TOURISM MANAGEMENT

author list (cited authors)

• King, B., McVey, M., & Simmons, D.

citation count

• 30

complete list of authors

• King, B||McVey, M||Simmons, D

publication date

• August 2000

publisher

• Elsevier  Publisher

keywords

• 35 Commerce, Management, Tourism And Services
• 3504 Commercial Services
• 3506 Marketing
• 3508 Tourism

Digital Object Identifier (DOI)

• 10.1016/S0261-5177(99)00086-2

start page

• 407

end page

• 416

volume

• 21

issue

• 4

URL

• http://dx.doi.org/10.1016/s0261-5177(99)00086-2