Inconvenient Experiences among Muslim Travelers: An Analysis of the Multiple Causes
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abstract
This study used a mixed methods approach to investigate Muslim traveler experiences of inconvenience while visiting Korea, combining focus groups and semistructured interviews (a qualitative approach), and questionnaire-based surveying (a quantitative approach). The authors investigated the reliability and validity of a customized structural model by merging covariance-based structural equation modeling (CB-SEM) and partial least squares SEM (PLS-SEM). There were five salient and observable constructs which cause inconvenience for Muslims when visiting Korea. The results showed significant effects on the part of the identified constructs on affective experience, satisfaction, desire, behavior intention, and place attachment. The study findings can guide Korean tourism stakeholders in tackling the issues causing inconvenience for Muslim travelers, as well as informing authorities in other countries and territories.
