The sway of influencer marketing: Evidence from a restaurant group Academic Article

authors

• King, Brian

published proceedings

• INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT

altmetric score

• 1

author list (cited authors)

• Lee, P., Koseoglu, M. A., Qi, L., Liu, E., & King, B.

citation count

• 11

complete list of authors

• Lee, Po-Yen||Koseoglu, Mehmet Ali||Qi, Lin||Liu, En-Chieh||King, Brian

publication date

• January 2021

publisher

• Elsevier  Publisher

published in

• International Journal of Hospitality Management  Journal

keywords

• Cpa
• Cpv
• Influencer
• Marketing
• Restaurant
• Social Media

Digital Object Identifier (DOI)

• 10.1016/j.ijhm.2021.103022

start page

• 103022

end page

• 103022

volume

• 98

URL

• http://dx.doi.org/10.1016/j.ijhm.2021.103022