To Gamble or Not? Perceptions of Macau Among Mainland Chinese and Hong Kong Visitors Academic Article

authors

• King, Brian

published proceedings

• INTERNATIONAL JOURNAL OF TOURISM RESEARCH

author list (cited authors)

• Zeng, Z., Prentice, C., & King, B. E.

citation count

• 39

complete list of authors

• Zeng, ZhongLu||Prentice, Catherine||King, Brian Edward

publication date

• March 2014

publisher

• Wiley  Publisher

keywords

• Adaptation Theory
• Casinos
• Customer Acquisition And Retention
• Macau
• Market Segmentation
• Visitor Profile

Digital Object Identifier (DOI)

• 10.1002/jtr.1902

start page

• 105

end page

• 112

volume

• 16

issue

• 2

URL

• http://dx.doi.org/10.1002/jtr.1902