Experiencing the destination brand: Behavioral intentions of arts festival tourists Academic Article

authors

• King, Brian

published proceedings

• JOURNAL OF DESTINATION MARKETING & MANAGEMENT

altmetric score

• 0.5

author list (cited authors)

• Chen, Y. C., King, B., & Lee, H.

citation count

• 21

complete list of authors

• Chen, Ying Chieh||King, Brian||Lee, Hung-Wen

publication date

• December 2018

publisher

• Elsevier  Publisher

published in

• Journal of Destination Marketing and Management  Journal

keywords

• Arts Festival Visitors. Exploratory Factor Analysis
• Brand Experience
• Confirmatory Factor Analysis
• Gender Differences

Digital Object Identifier (DOI)

• 10.1016/j.jdmm.2018.06.004

start page

• 61

end page

• 67

volume

• 10

URL

• http://dx.doi.org/10.1016/j.jdmm.2018.06.004