Tourist Perceptions of Event-Sponsor Brand Fit and Sponsor Brand Attitude Academic Article

authors

• King, Brian

published proceedings

• JOURNAL OF TRAVEL & TOURISM MARKETING

author list (cited authors)

• Shu, S., King, B., & Chang, C.

citation count

• 4

complete list of authors

• Shu, Shih-Tung||King, Brian||Chang, Ching-Hung

publication date

• August 2015

publisher

• Taylor & Francis  Publisher

published in

• Journal of Travel and Tourism Marketing  Journal

keywords

• Event-liking
• Event-sponsor Fit
• Self-sponsor Congruity
• Sponsorship

Digital Object Identifier (DOI)

• 10.1080/10548408.2014.946576

start page

• 761

end page

• 777

volume

• 32

issue

• 6

URL

• http://dx.doi.org/10.1080/10548408.2014.946576