Tourist Perceptions of Event-Sponsor Brand Fit and Sponsor Brand Attitude
Academic Article
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Overview
published proceedings
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JOURNAL OF TRAVEL & TOURISM MARKETING
author list (cited authors)
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Shu, S., King, B., & Chang, C.
citation count
complete list of authors
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Shu, Shih-Tung||King, Brian||Chang, Ching-Hung
publication date
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Research
keywords
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Event-liking
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Event-sponsor Fit
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Self-sponsor Congruity
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Sponsorship
Identity
Digital Object Identifier (DOI)
Additional Document Info
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URL
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http://dx.doi.org/10.1080/10548408.2014.946576