Tourist Perceptions of Event-Sponsor Brand Fit and Sponsor Brand Attitude Academic Article uri icon

published proceedings

  • JOURNAL OF TRAVEL & TOURISM MARKETING

author list (cited authors)

  • Shu, S., King, B., & Chang, C.

citation count

  • 4

complete list of authors

  • Shu, Shih-Tung||King, Brian||Chang, Ching-Hung

publication date

  • August 2015