Casino Service Quality, Tiered Customer Segments, and Casino Player Retention
Academic Article
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Overview
published proceedings
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Services Marketing Quarterly
author list (cited authors)
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Prentice, C., King, B., & Ohtsuka, K.
citation count
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Prentice, Catherine||King, Brian EM||Ohtsuka, Keis
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URL
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http://dx.doi.org/10.1080/15332969.2012.714700