Casino Service Quality, Tiered Customer Segments, and Casino Player Retention Academic Article

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authors

King, Brian

published proceedings

Services Marketing Quarterly

author list (cited authors)

Prentice, C., King, B., & Ohtsuka, K.

citation count

16

complete list of authors

Prentice, Catherine||King, Brian EM||Ohtsuka, Keis

publication date

January 2012

publisher

Taylor & Francis Publisher

published in

Services Marketing Quarterly Journal