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McCullough, Brian Associate Professor

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Brian P. McCullough (Ph.D., Texas A&M University) is an Associate Professor in the Sport Management program within the Department of Health and Kinesiology. McCullough's research focuses on the intersection of sport and the natural environment. Specifically, examines this bidirectional relationship from three interrelated focal points: (1) to assess the environmental impact of sport organizations and fans; (2) to understand the decision-making processes by sport organizations to implement environmentally friendly practices; and (3) to examine the effectiveness of fan engagement campaigns related to environmental sustainability.

He has published over 50 peer-reviewed journal articles and book chapters, has authored one book (Introduction to Environmental Sport Management), and has co-edited one book (Routledge Handbook of Sport and the Environment). He has contributed to the formation of the United Nation's Climate Secretariat's Sports for Climate Action Framework and is currently working with the International Olympic Committee, Commonwealth Secretariat Sport for Development and Peace Program to better evaluate Sustainable Development Goals within the sport sector.

Research Areas research areas

HR job title

  • Associate Professor