A Typology of Circular Sport Business Models: Enabling Sustainable Value Co-Creation in the Sport Industry Academic Article uri icon


  • There is a continuing interest in the relationship between sport and nature. As a new field, sport ecology explores the impact sport has on the natural environment and how sport organizations and individuals can promote sustainability. However, a critical element is still missing in the sport ecology discoursethe link between organizations sustainability efforts and their value co-creation processes. The circular economy can provide this link by decoupling the value co-creation of sport business models from their environmental impact and resource depletion. Based on an extensive literature review, this study provides a new theoretically derived typology of circular sport business models, including comprehensive reasoning about sustainable value co-creation processes in the sport industry. It explains how sport managers of all three sectorsfor-profit, public, and nonprofitcan transition toward more sustainable and circular business practices and offer integrative guidelines for future research.

published proceedings

  • Journal of Sport Management

altmetric score

  • 2.5

author list (cited authors)

  • Gerke, A., Fehrer, J., Benson-Rea, M., & McCullough, B. P.

citation count

  • 0

complete list of authors

  • Gerke, Anna||Fehrer, Julia||Benson-Rea, Maureen||McCullough, Brian P

publication date

  • January 2024