A Conceptual Model to Understand the Impetus to Engage in and the Expected Organizational Outcomes of Green Initiatives Academic Article uri icon


  • The purpose of this paper is to articulate a conceptual model of how and why sport organizations engage in environmentally-friendly business practices. In drawing from multiple theoretical frameworks (i.e., institutional theory, upper echelon theory, identity theory), we argue that functional, political, and social pressures are likely to positively influence an organization to adopt green management techniques. These relationships are thought to be moderated by the top management team's disposition toward environmentalism. Possible outcomes of these changed business practices include cost savings, increased competitive advantage, goodwill perceptions among consumers, and increased fan identification. 2010 Taylor & Francis Group, LLC. All rights reserved.

published proceedings


author list (cited authors)

  • McCullough, B. P., & Cunningham, G. B.

citation count

  • 57

complete list of authors

  • McCullough, Brian P||Cunningham, George B

publication date

  • November 2010

published in