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In drawing from the theory of planned behaviour, the purpose of this research project was to examine factors that influence sport spectators' intentions to recycle plastic bottles. In Study 1 (n = 144 students), the authors developed and provided validity evidence for a questionnaire measuring recycling behaviour. In Study 2, data were collected from adult spectators (n = 129) who were attending a weekend-long youth baseball tournament. Results point to the importance of subjective norms and other spectators' recycling expectations. In all, the model explained 30% of the variance in recycling intentions. Implications for theory and policy development are discussed. 2011 Inderscience Enterprises Ltd.
International Journal of Sport Management and Marketing
author list (cited authors)
McCullough, B. P., & Cunningham, G. B.