Recycling intentions among youth baseball spectators Academic Article

abstract

• In drawing from the theory of planned behaviour, the purpose of this research project was to examine factors that influence sport spectators' intentions to recycle plastic bottles. In Study 1 (n = 144 students), the authors developed and provided validity evidence for a questionnaire measuring recycling behaviour. In Study 2, data were collected from adult spectators (n = 129) who were attending a weekend-long youth baseball tournament. Results point to the importance of subjective norms and other spectators' recycling expectations. In all, the model explained 30% of the variance in recycling intentions. Implications for theory and policy development are discussed. 2011 Inderscience Enterprises Ltd.

authors

• McCullough, Brian

published proceedings

• International Journal of Sport Management and Marketing

author list (cited authors)

• McCullough, B. P., & Cunningham, G. B.

citation count

• 49

complete list of authors

• McCullough, Brian P||Cunningham, George B

publication date

• November 2011

publisher

• Inderscience Publishers  Publisher

published in

• International Journal of Sports Management and Marketing  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3504 Commercial Services
• 3506 Marketing
• 3507 Strategy, Management And Organisational Behaviour

Digital Object Identifier (DOI)

• 10.1504/ijsmm.2011.043618

start page

• 104

end page

• 104

volume

• 10

issue

• 1/2

URL

• http%3A%2F%2Fdx.doi.org%2F10.1504%2Fijsmm.2011.043618