Marketing sustainability through sport: testing the sport sustainability campaign evaluation model Academic Article uri icon

published proceedings

  • European Sport Management Quarterly

altmetric score

  • 9.35

author list (cited authors)

  • Trail, G. T., & McCullough, B. P.

citation count

  • 24

complete list of authors

  • Trail, Galen T||McCullough, Brian P

publication date

  • March 2019