Marketing sustainability through sport: testing the sport sustainability campaign evaluation model Academic Article

authors

• McCullough, Brian

published proceedings

• EUROPEAN SPORT MANAGEMENT QUARTERLY

altmetric score

• 9.25

author list (cited authors)

• Trail, G. T., & McCullough, B. P.

citation count

• 30

complete list of authors

• Trail, Galen T||McCullough, Brian P

publication date

• March 2020

publisher

• Taylor & Francis  Publisher

published in

• European Sport Management Quarterly  Journal

keywords

• Attitudes
• Constraints
• Consumer Behavior
• Environmental Sustainability Campaigns
• Intentions
• Needs
• Values

Digital Object Identifier (DOI)

• 10.1080/16184742.2019.1580301

start page

• 109

end page

• 129

volume

• 20

issue

• 2

URL

• http://dx.doi.org/10.1080/16184742.2019.1580301

user-defined tag

• 12 Responsible Consumption and Production