Assessing key performance indicators of corporate social responsibility initiatives in sport
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Overview
published proceedings
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EUROPEAN SPORT MANAGEMENT QUARTERLY
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author list (cited authors)
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McCullough, B. P., & Trail, G. T.
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McCullough, Brian P||Trail, Galen T
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Research
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Corporate Partners
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Environmental Sustainability
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Sport Consumer Behavior
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Sport Fans
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Sustainable Behavioral Intentions
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URL
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http://dx.doi.org/10.1080/16184742.2022.2033808