An Analysis of the Factors and Marketing Techniques Affecting Attendance at NCAA Division I Womens Basketball Games Academic Article

authors

• McCullough, Brian

published proceedings

• The Journal of SPORT

author list (cited authors)

• Martinson, D., Schneider, R., & McCullough, B.

citation count

• 0

complete list of authors

• Martinson, David||Schneider, Ray||McCullough, Brian

publication date

• January 2015

publisher

• Kent State University  Publisher

published in

• The Journal of SPORT  Journal

Digital Object Identifier (DOI)

• 10.21038/sprt.2015.0424

start page

• 42

end page

• 59

volume

• 4

issue

• 2

URL

• http://dx.doi.org/10.21038/sprt.2015.0424