Dr. Williams is Professor of Agricultural Economics and Co-Director of the Agribusiness, Food, and Consumer Economics Research Center (AFCERC). He is the AFCERC chief operations officer responsible for managing the research program of the Center and leads AFCERC research and outreach projects relating to commodity and agribusiness markets and policy and international trade and policy. He is also an Associate Member of the Department of International Affairs faculty in the Bush School of Government and Public Service. His areas of teaching and research emphases include commodity promotion programs, international agricultural trade and development, agricultural policy, and marketing and price analysis. In recent years, he has become particularly well known for his research on the economic effectiveness of commodity advertising and promotion programs, including those for soybeans, dairy, cotton, lamb, Florida orange juice, Texas citrus, Texas pecans, agricultural export programs, Norwegian seafood, and others. He is also well known for his research on U.S. and world oilseed and oilseed product markets and the U.S. livestock industry including issues related to sheep and lamb markets and the effects of concentration in the beef packing industry.