Meat export marketing: Lessons from successful exporters Academic Article uri icon


  • Exporting highvalued products in general, and meat and meat products in particular, has not been a marketing alternative explored by many purveyors of such products, A series of interviews with executives of successful meat exporting firms was conducted to determine alternative successful strategies and methods of exporting meat and meat products. This article compiles their responses and provides a stepbystep summary of the meat export process from the decision to export to the actual mechanics of exporting. Copyright 1987 Wiley Periodicals, Inc., A Wiley Company

published proceedings

  • Agribusiness

author list (cited authors)

  • Skold, K. D., Williams, G. W., & Hayenga, M. L.

citation count

  • 1

complete list of authors

  • Skold, Karl D||Williams, Gary W||Hayenga, Marvin L

publication date

  • January 1987