selected publications academic article Yu, B. o., Brison, N. T., & Bennett, G. (2022). Why do women watch esports? A social role perspective on spectating motives and points of attachment. Computers in Human Behavior. 127, 107055-107055. Do, C., Brison, N. T., Park, J., & Lee, H. (2022). Social Identity Complexity, Corporate Social Responsibility, and Brand Love of Multiple Leagues in Professional Sport. Frontiers in Psychology. 13, 861656. Lee, H., Brison, N. T., Cho, H., Pyun, D. Y., & Ratten, V. (2021). Editorial: Adopting New Technologies in Sports Marketing. Frontiers in Sports and Active Living. 3, 777841. Harris, H. A., Brison, N. T., & Dixon, M. A. (2021). Hidden Consequences: Examining the Impact of NIL on Athlete Well-Being. Journal of Applied Sport Management. 13(2), 29-35. Sharifzadeh, Z., Brison, N. T., & Bennett, G. (2021). Personal branding on Instagram: an examination of Iranian professional athletes. Sport, Business and Management: An International Journal. 11(5), 556-574. Brison, N., Pickett, A., & Brown, K. (2020). Losing Weight with Charles and Dan: Examining Potential Liability for Endorser Claims in Weight Loss Advertisements. SPORT MARKETING QUARTERLY. 29(2), 134-147. Brown, K., Brison, N. T., & Batista, P. J. (2019). An Empirical Examination of Consumer Survey Use in Trademark Litigation. Loyola of Los Angeles Entertainment Law Review. 39(3), 237-283. Pickett, A. C., & Brison, N. T. (2019). Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions. International Journal of Advertising. 1098-1115. Baker, T., Liu, X., Brison, N. T., & Pifer, N. D. (2017). Air Qiaodan An examination of transliteration and trademark squatting in China based on Jordan vs Qiaodan Sports. International Journal of Sports Marketing and Sponsorship. 95-105. Baker III, T. A., Byon, K. K., & Brison, N. T. (2017). Re-conceptualizing reverse meaning transfer: the moderating influence of meaning type. Sport, Business and Management: An International Journal. 483-496. Baker, III, T. A., & Brison, N. T. (2016). Boiler Plate Inked: Copyright Actions Brought by Tattooists Threaten Athlete Endorser Publicity Rights. SPORT MARKETING QUARTERLY. 25(2), 128-130. Brison, N. T., Byon, K. K., & Baker, T. (2016). To tweet or not to tweet: the effects of social media endorsements on unfamiliar sport brands and athlete endorsers. Innovation. 309-326. Brison, N. T., Baker, T. A., & Byon, K. K. (2015). Facebook likes and Sport Brand Image: An Empirical Examination of the National Advertising Divisions Coastal Contacts Decision. Journal of Legal Aspects of Sport. 25(2), 104-122. Brison, N. T., Baker, T. A., & Byon, K. K. (2013). Tweets and Crumpets: Examining U.K. and U.S. Regulation of Athlete Endorsements and Social Media Marketing. Journal of Legal Aspects of Sport. 23(2), 55-71. rturan, E. E., Brison, N., & Allen, T. (2012). Comparative Analysis of University Sports. Choregia. 8(1), 5-24. chapter Lu-Anderson, D., & Brison, N. T. (2013). Social Media in Sport Marketing. Pitts, B. G., & Stotlar, D. K. (Eds.), Fundamentals of Sport Marketing, 4th Ed. (pp. 365-382). Fitness Information Technology.
teaching activities SPMT316 Sales Strategies Sport Orgs Instructor SPMT372 Sales Strategies In Sport Orgs Instructor SPMT423 Mktg Aspects Of Sport Instructor SPMT485 Directed Studies Instructor SPMT485 Directed Studies-germany Instructor SPMT489 Sptp: Sport Sales Instructor SPMT616 Sales & Revenue Gen In Sport Instructor SPMT655 Sport Law Instructor SPMT684 Internship In Spt Mgmt Instructor SPMT685 Directed Studies Instructor SPMT689 Sptp: Sports Sales Instructor SPMT691 Research Instructor
chaired theses and dissertations Brown, Katherine McNeil (2018-08). An In-Depth Examination of Trademark Litigation Strategies and Sport Brands. Brown, Sarah M (2020-07). Let's Get Virtual: Measuring Virtual Influencer's Endorser Effectiveness.
education and training Ph.D. in Kinesiology, University of Georgia - (Athens, Georgia, United States) 2015 M.S. in Sports Administration, Georgia State University - (Atlanta, Georgia, United States) 2000 J.D., University of Georgia - (Athens, Georgia, United States) 1998 B.A. in Communications, Florida State University - (Tallahassee, Florida, United States) 1995
mailing address Texas A&M University Health And Kinesiology 4243 TAMU College Station, TX 77843-4243 USA
