HR job title
- Assistant Professor
- Contact Info
Brison, Natasha Associate Professor
Positions
- Associate Professor, Kinesiology and Sport Management, School of Education and Human Development
- Overview
- Publications
- Teaching
- Works By Students
- Background
- Contact
- Other
- View All
Overview
Publications
selected publications
-
academic article
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Johnson, A., Brison, N. T., Harris, H. A., & Brown, K. M.
(2023).
"I'm not just a mother": a content analysis of elite female athletes' self-presentation before and after motherhood. Sport, Business and Management.
13(5), 622-639.
-
Harris, H. A., & Brison, N. T.
(2023).
A Tale of Two Brands: Examining Elite Female Athletes' Branding and Self-Presentation Strategies Over Time. International Journal of Sport Communication.
16(1), 12-20.
-
Brison, N. T., Baker III, T., Byon, K. K., & Evans, N. J.
(2023).
An Interdisciplinary Examination of the Material Effects of Deceptive Sport Beverage Advertisements. Journal of Global Sport Management.
8(1), 1-22.
-
Cho, S., Brison, N., Brown, K., & Quinn, K.
(2023).
A Theoretical Explanation of Sport Trademark Litigation: Already v. Nike and Forever 21 v. Adidas. Journal of Global Sport Management.
8(1), 407-431.
-
Tamayo, F., Brison, N. T., & Harris, H. A.
(2023).
Life After the Gridiron: Examining Retired National Football League Athletes' Self-Presentation Strategies and Follower Engagement on Instagram Personal and Business Pages. International Journal of Sport Communication.
1-12.
-
Brown, S. M., Brison, N. T., Bennett, G., & Brown, K. M.
(2022).
Do Fans Care About the Activist Athlete? A Closer Look at Athlete Activism Effect on Brand Image. International Journal of Sport Communication.
15(4), 336-344.
-
Yu, B. o., Brison, N. T., & Bennett, G.
(2022).
Why do women watch esports? A social role perspective on spectating motives and points of attachment. Computers in Human Behavior.
127, 107055-107055.
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Do, C., Brison, N. T., Park, J., & Lee, H.
(2022).
Social Identity Complexity, Corporate Social Responsibility, and Brand Love of Multiple Leagues in Professional Sport. Frontiers in Psychology.
13, 861656.
-
Sharifzadeh, Z., Brison, N. T., & Bennett, G.
(2021).
Personal branding on Instagram: an examination of Iranian professional athletes. 11(5), 556-574.
-
Oshiro, K. F., Brison, N., & Bennett, G.
(2021).
Personal branding project in a sport marketing class. Journal of Hospitality, Leisure, Sports and Tourism Education.
28, 100308-100308.
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Brison, N. T., & Geurin, A. N.
(2021).
Social Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers. Journal of Interactive Advertising.
21(2), 121-138.
-
Lee, H., Brison, N. T., Cho, H., Pyun, D. Y., & Ratten, V.
(2021).
Editorial: Adopting New Technologies in Sports Marketing. Frontiers in Sports and Active Living.
3, 777841.
-
Harris, H. A., Brison, N. T., & Dixon, M. A.
(2021).
Hidden Consequences: Examining the Impact of NIL on Athlete Well-Being. 13(2), 29-35.
-
Brison, N. T., Pickett, A. C., & Brown, K. M.
(2020).
Losing Weight with Charles and Dan: Examining Potential Liability for Endorser Claims in Weight Loss Advertisements. 29(2), 134-147.
-
Pickett, A. C., & Brison, N. T.
(2019).
Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions. International Journal of Advertising.
38(8), 1098-1115.
-
Brown, K., Brison, N. T., & Batista, P. J.
(2019).
An Empirical Examination of Consumer Survey Use in Trademark Litigation. Loyola of Los Angeles Entertainment Law Review.
39(3), 237-283.
-
Baker, T., Byon, K. K., & Brison, N. T.
(2017).
Re-conceptualizing reverse meaning transfer: the moderating influence of meaning type. Sport, Business and Management.
7(5), 483-496.
-
Baker, T., Liu, X., Brison, N. T., & Pifer, N. D.
(2017).
Air Qiaodan An examination of transliteration and trademark squatting in China based on Jordan vs Qiaodan Sports. International Journal of Sports Marketing and Sponsorship.
18(1), 95-105.
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Baker, III, T. A., & Brison, N. T.
(2016).
Boiler Plate Inked: Copyright Actions Brought by Tattooists Threaten Athlete Endorser Publicity Rights. SPORT MARKETING QUARTERLY.
25(2), 128-130.
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Brison, N. T., Byon, K. K., & Baker, T.
(2016).
To tweet or not to tweet: the effects of social media endorsements on unfamiliar sport brands and athlete endorsers. Innovation.
18(3), 309-326.
-
Brison, N. T., Baker, T. A., & Byon, K. K.
(2015).
Facebook likes and Sport Brand Image: An Empirical Examination of the National Advertising Divisions Coastal Contacts Decision. Journal of Legal Aspects of Sport.
25(2), 104-122.
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Brison, N. T., Baker, T. A., & Byon, K. K.
(2013).
Tweets and Crumpets: Examining U.K. and U.S. Regulation of Athlete Endorsements and Social Media Marketing. Journal of Legal Aspects of Sport.
23(2), 55-71.
-
rturan, E. E., Brison, N., & Allen, T.
(2012).
Comparative Analysis of University Sports. Choregia.
8(1), 5-24.
-
Sharifzadeh, Z., & Brison, N. T.
Femvertising or faux CSR? A comparative analysis of sport brands. Sport, Business and Management.
ahead-of-print(ahead-of-print),
-
Alanis, M., Cunningham, G. B., & Brison, N. T.
We are the minority: Latinx student-athletes experiences within their Predominantly White Institutions. Journal of Intercollegiate Sport.
17(1),
-
Johnson, A., Brison, N. T., Harris, H. A., & Brown, K. M.
(2023).
"I'm not just a mother": a content analysis of elite female athletes' self-presentation before and after motherhood. Sport, Business and Management.
13(5), 622-639.
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chapter
-
Lu-Anderson, D., & Brison, N. T.
(2013).
Social Media in Sport Marketing. Pitts, B. G., & Stotlar, D. K. (Eds.),
Fundamentals of Sport Marketing, 4th Ed.
(pp. 365-382).
Fitness Information Technology.
-
Lu-Anderson, D., & Brison, N. T.
(2013).
Social Media in Sport Marketing. Pitts, B. G., & Stotlar, D. K. (Eds.),
Fundamentals of Sport Marketing, 4th Ed.
(pp. 365-382).
Fitness Information Technology.
Teaching
teaching activities
- SPMT316 Sales Strategies Sport Orgs Instructor
- SPMT372 Sales Strategies In Sport Orgs Instructor
- SPMT423 Mktg Aspects Of Sport Instructor
- SPMT470 App Mktg Strategies In Sport Instructor
- SPMT485 Directed Studies Instructor
- SPMT485 Directed Studies-germany Instructor
- SPMT489 Sptp: Sport Sales Instructor
- SPMT616 Sales & Revenue Gen In Sport Instructor
- SPMT655 Sport Law Instructor
- SPMT684 Internship In Spt Mgmt Instructor
- SPMT685 Directed Studies Instructor
- SPMT689 Sptp: Sports Sales Instructor
- SPMT691 Research Instructor
Works By Students
chaired theses and dissertations
-
Brown, Katherine McNeil (2018-06). An In-Depth Examination of Trademark Litigation Strategies and Sport Brands.
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Brown, Sarah M (2020-07). Let's Get Virtual: Measuring Virtual Influencer's Endorser Effectiveness.
Background
education and training
- Ph.D. in Kinesiology, University of Georgia - (Athens, Georgia, United States) 2015
- M.S. in Sports Administration, Georgia State University - (Atlanta, Georgia, United States) 2000
- J.D., University of Georgia - (Athens, Georgia, United States) 1998
- B.A. in Communications, Florida State University - (Tallahassee, Florida, United States) 1995
Contact
first name
- Natasha
has last name
- Brison
mailing address
-
Texas A&M University
Health And Kinesiology
4243 TAMU
College Station, TX 77843-4243
USA
Other
- natasha.brison@tamu.edu