selected publications academic article Yu, B. o., Brison, N. T., & Bennett, G. (2022). Why do women watch esports? A social role perspective on spectating motives and points of attachment. Computers in Human Behavior. 127, 107055-107055. Brison, N., Pickett, A., & Brown, K. (2020). Losing Weight with Charles and Dan: Examining Potential Liability for Endorser Claims in Weight Loss Advertisements. SPORT MARKETING QUARTERLY. 29(2), 134-147. Pickett, A. C., & Brison, N. T. (2019). Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions. International Journal of Advertising. 38(8), 1098-1115. Brown, K., Brison, N. T., & Batista, P. J. (2019). An Empirical Examination of Consumer Survey Use in Trademark Litigation. Loyola of Los Angeles Entertainment Law Review. 39(3), 237-283. Baker III, T. A., Byon, K. K., & Brison, N. T. (2017). Re-conceptualizing reverse meaning transfer: the moderating influence of meaning type. Sport Business and Management An International Journal. 7(5), 483-496. Baker III, T. A., Liu, X., T. Brison, N., & Pifer, N. D. (2017). Air Qiaodan. INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP. 18(1), 95-105. Brison, N. T., Byon, K. K., & Baker III, T. A. (2016). To tweet or not to tweet: the effects of social media endorsements on unfamiliar sport brands and athlete endorsers. Innovation. 18(3), 309-326. Baker, III, T. A., & Brison, N. T. (2016). Boiler Plate Inked: Copyright Actions Brought by Tattooists Threaten Athlete Endorser Publicity Rights. SPORT MARKETING QUARTERLY. 25(2), 128-130. Brison, N. T., Baker, T. A., & Byon, K. K. (2015). Facebook likes and Sport Brand Image: An Empirical Examination of the National Advertising Divisions Coastal Contacts Decision. Journal of Legal Aspects of Sport. 25(2), 104-122. Brison, N. T., Baker, T. A., & Byon, K. K. (2013). Tweets and Crumpets: Examining U.K. and U.S. Regulation of Athlete Endorsements and Social Media Marketing. Journal of Legal Aspects of Sport. 23(2), 55-71. rturan, E. E., Brison, N., & Allen, T. (2012). Comparative Analysis of University Sports. Choregia. 8(1), 5-24. chapter Lu-Anderson, D., & Brison, N. T. (2013). Social Media in Sport Marketing. Pitts, B. G., & Stotlar, D. K. (Eds.), Fundamentals of Sport Marketing, 4th Ed. (pp. 365-382). Fitness Information Technology.
teaching activities SPMT316 Sales Strategies Sport Orgs Instructor SPMT372 Sales Strategies In Sport Orgs Instructor SPMT423 Mktg Aspects Of Sport Instructor SPMT482 Professional Writing Seminar Instructor SPMT485 Directed Studies Instructor SPMT485 Directed Studies-germany Instructor SPMT489 Sptp: Sport Sales Instructor SPMT616 Sales & Revenue Gen In Sport Instructor SPMT684 Internship In Spt Mgmt Instructor SPMT685 Directed Studies Instructor SPMT689 Sptp: Sports Sales Instructor SPMT691 Research Instructor
chaired theses and dissertations Brown, Katherine McNeil (2018-08). An In-Depth Examination of Trademark Litigation Strategies and Sport Brands. Brown, Sarah M (2020-07). Let's Get Virtual: Measuring Virtual Influencer's Endorser Effectiveness.
education and training Ph.D. in Kinesiology, University of Georgia - (Athens, Georgia, United States) 2015 M.S. in Sports Administration, Georgia State University - (Atlanta, Georgia, United States) 2000 J.D., University of Georgia - (Athens, Georgia, United States) 1998 B.A. in Communications, Florida State University - (Tallahassee, Florida, United States) 1995
mailing address Texas A&M University Health And Kinesiology 4243 TAMU College Station, TX 77843-4243 USA
